Chris Carter
Innovative Digital Marketing and eCommerce leader with a proven track record of modernizing processes, teams, and technology resulting in transformative business outcomes.
Passion: Developing people and teams that exceed goals through proper alignment of business objectives with marketing technology!
Request ResumeI am a dynamic and innovative marketing and eCommerce leader with a proven track record of modernizing processes, teams, and technology to achieve transformative business outcomes. With over 15 years of diverse experience, I have developed and executed business frameworks and digital marketing strategies for Fortune 10 enterprises and mid-market corporations across multi-brand B2C and B2B eCommerce, financial services, and CPG industries. I consistently develop marketing teams and technology that drive significant business value.
I began my career as a digital marketing technologist supporting a national mortgage lender and have since rapidly developed and refined my skillsets in both business and technology. My deep, broad digital and business acumen coupled with passionate leadership has helped drive start-up success as well as enterprise-scale transformations.
Currently, I am leading enterprise architecture teams for one of the largest experience tech companies in the country, Adobe, where I am spearheading Customer Experience Transformation across the top tier enterprises. With my vast experience, I and my teams are accountable for the development and execution of enterprise-wide technology strategies that drive business value through customer experiences.
Adobe
Dec 2020 - Present | 3 yrs 11 mos
Charlotte, North Carolina
Leading a team of highly talented enterprise architects to partner with Adobe's top customers in an effort to modernize our customers' tech stacks unlocking transformational experiences and business value.
Reynolds American, Inc.
Jan 2019 - Dec 2020 | 2 yrs
Winston-Salem, North Carolina
Drove Reynolds American’s digital business and e-commerce (execution, strategy, and technology) by developing, managing, and leading the E-Commerce Acceleration team. This team is the Global Center of Excellence responsible for driving revenue gains through improved channel performance (search, display, social, email, onsite personalization and experience optimization) and platform development (AEM and Magento 2).
LifeWay Chrisitian Resources
Jun 2017 - Jan 2019 | 1 yr 8 mos
Greater Nashville Area, Tennessee
Transformed LifeWay’s ecommerce and digital business (execution, strategy, and technology) by managing and leading the Enterprise Digital Marketing team responsible for organic search, paid media, social media, email marketing campaigns, audience management, and onsite experience optimization across LifeWay.com and other branded digital properties.
Chris' team drove an 18 year old e-commerce business from a multiyear recession into +25% revenue growth posture.
BB&T
Jun 2015 - Jun 2017 | 2 yrs 1 mo
Raleigh-Durham, North Carolina
Drove technology integrations across BB&T public sites, affiliate sites, account-opening applications, mobile apps, and online banking to enable end-to-end visibility into the customer journey. Championing a cultural shift to a data driven decision-making approach across all teams within the BB&T Digital Channels.
CPI Security
Dec 2012 - Jun 2015 | 2 yrs 7 mos
Charlotte, North Carolina
Developed and delivered a digital marketing strategy that drove a 51% increase in net sales fully attributed to digital marketing efforts within two years of framework implementation. Lead major initiatives including multichannel marketing campaign workflows, website redesign, and call tracking with Salesforce Marketing Cloud integrations.
Bank of America *12 month contract
Feb 2012 - Dec 2012 | 11 mos
Charlotte, North Carolina
Drove top line revenue growth from online account opening by integrating desperate data points with Adobe Test and Target 1:1. Optimize offerings based on performance and shareholder value add (SVA).
Wells Fargo *18 month contract
Sep 2010 - Feb 2012 | 1 yr 6 mos
Charlotte, North Carolina
Developed strategies for multiple lines of business across Onsite Optimization and Search Engine Optimization. Lead teams as the subject matter expert across multiple digital marketing disciplines.
"Chris is one of the rare individuals that 'gets it' in the digital space. He is extremely talented connecting digital engagment with business objectives making him a true asset to any business."
David Bilbrough
Enterprise Architecture & Innovation
Adobe
"Chris has the unique ability to combine unmatched digital marketing expertise with a sound understanding of business and web technologies. He is a creative thinking that I enjoyed working with on a daily basis."
Robert Henry
Channel Expansion
IBM
"Chris' provided thought leadership across all our digital channels. His deep understanding of both web applications and software development enabling him to bridge the gap between IT and business."
Brian Bowers
Enterprise Digital Marketing
BB&T
"Chris is a driven and motivated partner and advisor for us. His ability to clearly articlulate complex technological issues with business leaders and executives has significantly accelerated our digital evolution."
Steve Lyerly
Chief Operating Officer
InfoCenter
Gardner-Webb University
2007 - 2010
GPA: 4.0 - Delta Mu Delta Business Honor Society
Winthrop University
2002 - 2005
GPA: 3.8 - Alpha Kappa Psi National Business Fraternity
University of South Carolina
2001 - 2002
GPA: 3.8